In a crowded environment, you need to stand out from the competition if you want to get ahead. If you’ve tried everything in your ability to take your career to the next level, but you’re still not getting to where you want to be, it may be time to consider professional coaching on how to build and market your personal brand.
Personal brand coaching assesses your strengths and talents and examines strategies to help you to get noticed by the people who count. Now, you may one of those people who think that personal branding is about pretending to be someone you’re not, arrogantly pushing your way into the limelight or shouting about how great you are from the rooftops. Nothing could be further from the truth.
Effective personal branding is rooted in authenticity. People can easily spot a fake, but are drawn to those who are genuine. Personal branding is about taking your best strengths, talents and characteristics and packaging them in a way that people can see the value they deliver. It’s about focusing on the strengths that you have, not pretending to have ones you don’t. No great brand was ever built on weakness.
Your personal brand coaching journey should begin with assessing how others currently perceive you, how you want to be perceived and the gaps between the two. Then you should identify ways to close those gaps and set about doing it.Determine what your specific marketing objectives are and who your key target audiences are. You can’t be all things to all people. The minute you try to do that, you dilute the efficacy of your personal brand by moving your focus outside of your specific strengths set.
You already have a personal brand, whether you’re thought about it or not. It’s what people say about you when you’re not in the room – the mental real estate you occupy in their minds. Effective personal branding is about taking control of that personal brand. It’s about three key marketing strategies: building value-adding relationships, enhancing your personal visibility and generating word of mouth marketing for your personal brand.
Remember, if you don’t take control of your personal brand, someone else will do it for you.