Author

Donna has translated her passion for personal branding, marketing and the development of women into 4 powerful books.

Books

In each book, Donna effortlessly balances theory with her first-hand experience of individuals and teams who have excelled and demonstrated best practices. The resulting conversations are captured in inspiring reads that are grounded in solid research, together with practical actions that can be easily and immediately implemented.

Personal Branding for Entrepreneurs by Donna Racelson

Personal Branding for Entrepreneurs

Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you.

Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it. Donna Rachelson, a specialist in branding and marketing, and the author of three books, distills and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands.

Play to Win - What Women Can Learn From Men In Business by Donna Rachelson

Play to Win : What Women Can Learn from Men in Business

This quick, practical read is a must for any woman who wants to make her mark in the business world.

“Your book gave me so much inspiration. I have a mentor but not a sponsor and it is such a valuable suggestion. Your overall insights into how girls and boys are raised is just so brilliant. I have twins, a boy and a girl, and so much of what you have outlined is just so simple and true. I feel inspired and motivated, thank you. I would suggest all business women should read this book.”

Joanna OosthuizenMD, Ogilvy Public Relations

“In my four decades as a woman in business – both in management and as a consultant – I’ve read tons of books and attended seminars galore but this says it all in a concise and easy read. It’s the kind of book women need to keep close and dip into regularly. No matter how much we think we know, we need constant reminders.It’s like having a mentor as close as your handbag!”

Rina BloombergCo-founder, CliffCentral.com

“What I love about this book is the practicality of the advice offered on what it takes for women to succeed in the world of work. I think we are all versed in the challenges women face in being successful business leaders and in the issues pertaining to the pay, representation and power gap. Much has been written about this but not as much about what to do to overcome the hurdles. Donna has succinctly packaged the success traits of men with the unique value that women bring into a quick, easy to read (and digest) guide to how to play to win in environments that by and large have been created and continue to be dominated by men.”

Review

“I recognized myself as well as my behaviour in one or two places in the book and I believe every woman who reads this will find at least one thing that this relevant for them. More importantly, at least one thing that they can clearly implement to transform them into the powerhouse they were meant to be. Well worth a read!”

Lebo BikoExecutive Head: Strategy & Marketing Business Banking, Nedbank

“This might be a small book. But it packs a punch. It simply and clearly highlights what it is that too many women do differently from men in business. And those things are to their detriment. If you want to benefit from the advice of women at the top of their game and what they’re learned about acing the men on the court of business play – this is a great way to start.”

Clive SimpkinsMarketing and communications strategist, author and coach
Branding & Marketing You Through Teams by Donna Rachelson

Branding & Marketing YOU through Teams

Branding & Marketing YOU through Teams is the 2013 successor to author Donna Rachelson’s best-selling Branding & Marketing YOU – first published in 2011 – which focused on personal brand development.

“Fascinating! I read this in almost a single sitting. The stories of the people Donna uses as examples are so compelling that I just wanted to know more and more. Intriguing how between them there are areas of commonality, like passion and authenticity, and yet how each one is quite different. Each piece fits into place, so you end up with something like a personal branding a jigsaw; as you read the last sentence of the last ‘tale’, the jigsaw is completed.”

Review

“It’s a superb way of exploring a complex and often neglected area of business and marketing. In fact, it’s one of those books that I wish I had read 30 years ago at the start of my career. But having said that, I can think of a dozen very senior business leaders at the peak of their careers right now who would benefit immediately from Donna’s insight.”

Chris GibbonsBusinessman and Talk Radio 702 host

“Everyone has a personal brand whether they acknowledge it or not. What I enjoyed about this very readable book is that it makes one conscious of defining one’s own values and ensuring that your behaviours match those values.”

Review

“We all love reading about the high profile people we know courtesy of the media. This book gives real, interesting, relevant, and useful insights into a fascinating group of people – I loved the way the insights were highlighted throughout the book. The book is positive, confident and allows each featured business person to share what makes them unique, and what drives them, each one quite different.”

Review

“The wonderful insight for me was that they are actually all quite ordinary people – in other words, everyone has the potential for success if you are conscious about how you define Brand You. There is plenty to learn from this little gem.”

Yvonne Johnsonformer CEO of the International Marketing Council (IMC) in South Africa, business women and winner: Business Icon of the year 2010: Feather Awards

“There is a plethora of mumbo jumbo books written on brands, this is not one of them. It is highly practical – a must read for entrepreneurs. By reading it you will have a much deeper understanding of how to shape brands (people or products) into highly valued commodities.”

Aubrey Maldenformer Creative Director, the Ogilvy Group, Marketing Company

“More than anything this book highlights the importance of being comfortable in your own skin and the great virtue of perseverance without which nothing is achieved.”

Derek CarstensFirst Rand Brand Director

“From reading the testimonials of the various people interviewed, it is clear that Branding and Marketing approaches vary and draw from a diversity of strategies, principles, tools, qualities, virtues and values. The stories therefore provide a valuable reference for those who aspire to grow their brand identity and character.”

Wendy LuhabeSocial Entrepreneur and Chancellor University of Johannesburg
Branding & Marketing You by Donna Rachelson

Branding & Marketing YOU

Learn from nine very successful people how to plan, develop, grow and market your personal brand. Donna interviewed successful South African people who have developed successful personal brands to find out how and why they are successful.

“More than anything this book highlights the importance of being comfortable in your own skin and the great virtue of perseverance without which nothing is achieved.”

Derek CarstensFirst Rand Brand Director

“There is a plethora of mumbo jumbo books written on brands, this is not one of them. It is highly practical – a must read for entrepreneurs. By reading it you will have a much deeper understanding of how to shape brands (people or products) into highly valued commodities.”

Aubrey Maldenformer Creative Director, the Ogilvy Group, Marketing Company

“Everyone has a personal brand whether they acknowledge it or not. What I enjoyed about this very readable book is that it makes one conscious of defining one’s own values and ensuring that your behaviours match those values.”

Review

“It’s a superb way of exploring a complex and often neglected area of business and marketing. In fact, it’s one of those books that I wish I had read 30 years ago at the start of my career. But having said that, I can think of a dozen very senior business leaders at the peak of their careers right now who would benefit immediately from Donna’s insight.”

Chris GibbonsBusinessman and Talk Radio 702 host

“Fascinating! I read this in almost a single sitting. The stories of the people Donna uses as examples are so compelling that I just wanted to know more and more. Intriguing how between them there are areas of commonality, like passion and authenticity, and yet how each one is quite different. Each piece fits into place, so you end up with something like a personal branding a jigsaw; as you read the last sentence of the last ‘tale’, the jigsaw is completed.”

Review

“From reading the testimonials of the various people interviewed, it is clear that Branding and Marketing approaches vary and draw from a diversity of strategies, principles, tools, qualities, virtues and values. The stories therefore provide a valuable reference for those who aspire to grow their brand identity and character.”

Wendy LuhabeSocial Entrepreneur and Chancellor University of Johannesburg

“The wonderful insight for me was that they are actually all quite ordinary people – in other words, everyone has the potential for success if you are conscious about how you define Brand You. There is plenty to learn from this little gem.”

Yvonne Johnsonformer CEO of the International Marketing Council (IMC) in South Africa, business women and winner: Business Icon of the year 2010: Feather Awards

“We all love reading about the high profile people we know courtesy of the media. This book gives real, interesting, relevant, and useful insights into a fascinating group of people – I loved the way the insights were highlighted throughout the book. The book is positive, confident and allows each featured business person to share what makes them unique, and what drives them, each one quite different.”

Review

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