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Donna talks on various subjects and is able to personalise a bespoke talk for your specific needs and audiences.

Personal and Team Branding

Build a competitive advantage from your most valuable asset – your people

Your most powerful brand is your people. Every time a client looks at, listens to, or interacts with your employees, it impacts the way they perceive your company. There is no doubt that before a prospect or customer buys your products or services or your company, they buy your people first. If your people know how to brand and market themselves, they are essentially helping to brand and market your organization.

The Branding & Marketing YOU keynote focuses on:

  • Characteristics of great brands
  • Why personal branding is important to personal and business success
  • How to stop being invisible and become visible and relevant
  • How to build trust and credibility
  • How to develop and market one’s personal brand
  • Understanding rituals as the first step in creating habits – which lead to powerful, positive and sustainable changes in your professional and personal life.
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“Working with Donna has been great. She is extremely professional and her talk is very impactful on very different audiences (from Women in IT to Chief Information Officers). All of them walk away with lots to consider around making their mark in business with the right brand that carries what they stand for and how they want to be remembered by.” – Ulrike Weitz, Enterprise Marketing Manager, Microsoft

“Thank you for an excellent presentation and bringing home an important message about personal branding. You have created awareness and enthusiasm in our people for something that will benefit them personally – but also our company. A real win-win! Your energy, expertise and enthusiasm is contagious!” – Elise de Beer, Deloitte Consulting (Pty) Ltd

The quality of people in your network is extremely valuable to you. Their reputation, profile, experience, knowledge and reach can play a critical role in building and enhancing your personal brand.

This is why it is vital to invest time and energy in networking – in building connections and relationships both within one’s organisation and externally.

In this power-hour session, participants will be equipped with practical skills to enhance their professional networks and build visibility & credibility.

The keynote focuses on:

  • The importance of networking for career and business success
  • The characteristics of great networks
  • The do’s and don’ts of successful networking
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“Brilliant! Forces you to reflect on who you are and how you package and portray yourself” – Cheryl Jane Kulenga, Ernst Young South Africa, Tax division

Building ‘relationship capital’ focuses on building relationships and generating positive personal brand feedback with key people who become your brand ambassadors.

Key to building relationship capital is understanding your personal brand, the value you deliver and the unique value you can add to your networks.

The keynote explores:

  • Not everyone in your network is equal
  • Identifying the top 15-25 relationships that can take your personal brand to the next level
  • The importance of relationship hubs
  • How to leverage your personal brand to enhance relationships
  • Ideas to enhance your personal brand through building visibility and social capital
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“I now have a well-defined roadmap on how to leverage my personal brand brand internally and with my clients – an excellent and highly recommended workshop for senior managers and executives.” – Nivan Moodley, Associate Director, Deloitte Consulting

Challenging times demand top-form personal brands – people who have mental and physical stamina, remain focused and are able to sustain peak levels of performance.

This powerful presentation is designed to help participants become more productive and effective under pressure by managing their energy more wisely.

This keynote explores:

  • Work as a sprint, not a marathon
  • The importance of managing energy, not time
  • Increasing productivity through what you eat and how you move
  • Understanding rituals as the first step in creating habits – which lead to powerful, positive and sustainable changes in your professional and personal lives
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Building a successful team brand

Most businesses have dabbled in team-building, but few have embraced ‘team branding’, a modern approach to transforming your team. Team branding focuses on effectively positioning your team by communicating its value, and in turn creating a sustainable, unique relationship with key stakeholders .

Communicating your team’s value has become vital in today’s business environment. No matter what your team does or how much value it adds – it is vital your target market and key stakeholders understand your team’s value adding activities.

This keynote will:

  • Enhance understanding of what team branding is and it’s importance
  • Highlight the importance of positioning your team brand
  • Help your team develop impactful strategies
  • Emphasise the role of personal brands in the team
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“I have a brutally honest team, and I must say that they were all delighted with the session, the feedback was extremely positive – in fact it was 100% positive- and this is a 1st! It was practical advice, excellently delivered that will be of major benefit to me as well as my entire team. Donna was extremely professional and the material was practical, clear and concise. I would confidently recommend Donna’s Branding & Marketing YOU intervention to others.”  – Grace Del Fava, Head: Micro Marketing, Sanlam

“My team’s workplace health index (internal employee satisfaction) was 92%. You definitely played a role in driving such an awesome result. Thank you!” – Rory Headon-Weeks, Commercial Industry Lead, Microsoft South Africa

Women Empowerment

Play to Win: What Women Can Learn from Men in Business

Tired of playing politics, working hard and receiving too little return for your efforts?

It’s time to master the advantage of being able to wear both the skirt and the pants.

Over her 25 year career, Donna Rachelson has worked with a number of senior women executives and has gained insight into how they have built their careers. She also closely tracked the behaviour of men to uncover the Mars and Venus approach to business. In this inspiring one hour talk, she will share the secrets and insights on how to ‘play business like a game’, ‘take it like a man’ and ‘make your moves’.

In this talk, participants will learn how to:

  • Play business like a game
  • Get noticed
  • Make your moves
  • Focus on the results
  • Work your network and state your views
  • Fake it until you are it!
  • Don’t take it personally
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“Donna’s talk offers practical advice and has an enlightening perspective on the corporate space. If women want to change how we’re perceived, we need to change how we think which will change our approach. I really enjoyed how it shows women how to showcase their personalities and strengths within the context of the current corporate space. I loved hearing the perspective of other successful women and how they’ve navigated the corporate world.” – Carise Anderson, McKinsey & Company

“Play to Win provides insightful lessons on how women can best combine their own instincts, skills and work ethics, with those that are displayed by men in the workplace, to their advantage, for the benefit of the business. The “lessons” look at tactical ways to enhance a women’s ability to perform competitively in business, provides an understanding of certain characteristics that men display which creates possible myths that ‘men are more powerful’ and reminds women to use and be aware of their natural strengths, and highlighting other skills that they can learn to adopt to get ahead. Play to Win sums up that it is always about being true to yourself, being honest, factual, and not trying to be someone else; ultimately focusing on the end result that is mutually beneficial to yourself and the business at hand.” – Lesley Norton, Standard Bank

Marketing Success for SMEs

One of the biggest challenges business owners face is how to market their businesses effectively.

Most understand that marketing is important, but few understand what activities to focus on that will have maximum impact for their business. In most cases, they waste money on ad hoc activities that are not strategically driven; are ‘one’ offs and are not measured in terms of effectiveness and having a tangible ROI.

While huge misperceptions exist of what marketing is, there is huge benefit of garnering real benefit for one’s business through an effective marketing system.

In this enlightening presentation, participants will be exposed to the key steps to make marketing impactful in their business.

  • So you think you know what marketing is
  • Marketing without a strategy is like winking in the dark
  • The tangled web – marketing vs sales vs business development
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“I highly recommend Donna Rachelson’s ‘7 steps to business marketing success’ to any up and coming business owner. I can sum it up very simply as this: All experts at the forefront of their art have their own collection of in-house coined terms. In Donna Rachelson’s keynote it is simply one phrase, ‘the aha moment’. And there were many of them. She stripped away all misconceptions I had of marketing and in great clarity laid it bare for me.” – Juan van Wyk, Lamps on Line

“Having recently attended Donna Rachelson’s ‘7 steps to business marketing success’ talk, I walked away very impressed. It was well presented, exceptionally interesting and above all else expressed in a way that kept everyone riveted throughout the talk. Donna involved her audience and incorporated aspects of daily life scenarios to illuminate certain points, which had delegates in fits of laughter.” – Malcolm Sacks, New Business Development, OPEX RENTAL (Pty) Ltd

You don’t need huge amounts of money and resources to effectively market your small business.

Over the years, Donna has worked extensively with small and medium sized businesses who have limited marketing resources and need to get traction and build their markets quickly. She has helped them develop cost-effective, robust marketing approaches.

What’s covered:

  • 7 top ways to get traction without spending a cent
  • 4 low-cost marketing ideas to implement immediately
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“Recently I had the privilege of attending a talk by Donna Rachelson of Branding & Marketing YOU titled “High impacting marketing that is low and no cost”.

Donna opened the presentation and within seconds, the audience was fixated on her every word. The way she presented the subject was riveting. She has a way of holding your attention from beginning to end. The content of the presentation was clear and understandable and made us want to learn more.

I immediately realised the benefit of implementing what she was presenting in our organisation. We have already started to implement aspects of the lessons learned in our business and the results are starting to show.” – Doron Mansur, Powerhouse Dictation