A successful business woman and investor in a number of businesses, Donna Rachelson is passionate about empowering & developing entrepreneurs and uplifting them with her unique brand of inspiringly practical, results-driven guidance.

Donna is the founder and owner of Branding & Marketing YOU which has been empowering individuals and teams to practically build and market their personal and team brands. Founded in 2007, Branding & Marketing YOU has trained individuals across more than 30 blue-chip corporates.

As Group CEO of Seed Engine, incorporating Seed Academy and the WDB Growth Fund, Donna is able to fulfil her mission of positively impacting entrepreneurs and the entrepreneurial ecosystem in S.A.


Branding & Marketing YOU builds your company’s competitive advantage from its most valuable asset – your people. Branding & Marketing YOU empowers corporate professionals and teams to practically implement key principles to build and market their personal brands.

Branding & Marketing YOU offers:

  • Keynotes in personal and team branding
  • Workshops
  • Personal brand coaching


Seed Engine, incorporating Seed Academy and the WDB Growth Fund

Seed Engine focuses on accelerating the economy through the development of resilient entrepreneurs with sustainable businesses while ensuring organizations achieve their transformation objectives

We do this through:

  • Sourcing, assessment and recruitment of high potential entrepreneurs
  • Development workshops and one-on-one business support
  • Access to Markets
  • Funding readiness preparation and support
  • Funding through the WDB Seed Fund

Visit www.seedengine.co.za or www.seedacademy.co.za

Donna is a shareholder in a number of businesses that she believes have strong potential. She is passionate about supporting entrepreneurs.


Strider builds mobile apps, websites and digital tools for banks, insurers and asset managers to help them empower, educate and improve their customers’ experiences and financial wellbeing.

Strider offers:

  • Online Academies and Training System
  • Digital onboarding for FICA and KYC
  • Robo-Advisors
  • User Experience, Research and System Design
  • Global Fintech Trend Mapping
  • Full Content Creation Services

Visit www.stridertech.co.za.


Ninja Marketing

Ninja is a marketing agency specialising in business-to-business online marketing.

Ninja understands that B2B marketing requires a completely different approach to consumer marketing and follows internationally renowned methods to position your company as an industry leader and build trusting relationships with prospective clients. In doing so, Ninja transforms your sales efforts from a push strategy to a pull strategy, ensuring that your business targets are met and your company continues to grow.

Ninja believes that an integrated approach is required to achieve significant returns on investment, and therefore offer tailored solutions including website development, SEO, social media, email marketing, and more.

Visit www.ninjatech.marketing


Primestars is known as the private tutor for public education in South Africa. ‘Step Up To A Start Up,’ a practical Entrepreneurship Programme, is about igniting entrepreneurship within learners. It focuses on changing their mind-sets and aiding them to become job creators instead of job seekers.


Visit www.primestars.co.za

© 2018 Donna Rachelson
Author, Speaker, Entrepreneur